At South Block, we are passionate about our mission... "To Build Healthier Communities... One Block at a Time!" So, we created Fruitful Planet as our fundraising initiative to give back to the community and help get fruits & veggies to those in need... We are ONE BLOCK and we believe that EVERYONE deserves to live a fruitful life!


Fruitful Planet has teamed up with our friends at AFAC.org (Arlington Food Assistance Center) who share our mission and passion for this important cause. We truly believe that small acts can have big impacts! Please donate any amount you can through our AFAC fundraising page so that, together, we can make a difference... one donation, one person, one block at a time!






  1. (of a tree, plant, or land) producing much fruit; fertile.

  2. producing good or helpful results; productive.

Be a fruitful person!



The Former Executive Director of World Central Kitchen and DC Central Kitchen Partners with Popular Local Juice Bar to Provide Healthy Fruits and Vegetables for All


WASHINGTON, D.C. – October 16, 2019 – In honor of World Food Day today, Brian MacNair, former executive director of World Central Kitchen and DC Central Kitchen, and Amir Mostafavi, founder and CEO of South Block, announce Fruitful Planet, a nonprofit organization providing healthy fruits and vegetables to underserved children and families throughout the region. Since opening in 2011 as Northern Virginia’s first cold-pressed micro-juicery known for its “Instagram-able” acai bowls, South Block has expanded to 10 stores and remains passionate about building healthier communities. Through Fruitful Planet, the company will increase access to fresh fruits and vegetables in low-income areas, working alongside MacNair to share its mission far and wide on World Food Day. 


To mark this international day of awareness building for hunger across the globe, South Block will galvanize support for Fruitful Planet by donating 10% of profits from all 10 locations to the organization. 


“Fruitful Planet is a natural extension of South Block and our commitment to integrity, honesty, and community betterment in both our business and our products,” said Mostafavi. “We see an important parallel between the message of World Food Day and the mission of Fruitful Planet, and are launching the organization today to help those in need lead the fruitful lives they deserve.” 


For more information on Fruitful Planet, contact brian@fruitfulplanet.org, follow @fruitfulplanet on social media, and stay tuned for the organization’s new website with a schedule of upcoming events.